The car that many thought had come too late for Proton now could not have come at a better time for Malaysia's first national car-maker. Launched in an elaborate ceremony in Kuala Lumpur last night, the first home-grown MPV looks certain to help bolster the company's sales during this trying economic period.
A medium-sized MPV, the Exora looks extremely competitive going into a category that has seen fierce competition in recent times. Proton's version will set about carving out its own niche by offering greater space, flexibility and, to a certain extent, better trim.
The engine choice is no surprise, with the 123bhp/150Nm CAMPRO CPS 1.6-litre four cylinder tasked with powering the largest, heaviest vehicle it has been fitted to since it was introduced. Outright performance claims currently look pedestrian, with a 15.5-second 0-100km/h time and a 165km/h maximum speed.
Only the automatic transmission variants – medium and high lines – will be available from launch, with the manual version likely being reserved for the intense fight that will occur when Perodua comes up with their version of the MPV later this year.
At the moment, Proton's pricing looks to be strong against the current crop of contenders. The medium line model starts from RM69,548 while the better equipped high line will set you back by RM75,548.
The equipment list shows Proton's new philosophy by offering exceptional value without having to omit key features from their vehicles. Both Exora trim levels come standard with dual front SRS airbags, antilock brakes, and brake-force distribution as standard. This will be a move welcome by Malaysians who have long been clamouring for these essential features.
As for the high line model, the additional cost will see the Exora fitted with features that introduce a sense of premium to the MPV. The current range-topper will come with an overhead LCD monitor with integrated entertainment system (DVD, SD, USB capable), a GPS navigation system (standalone), cruise control function, and a leather interior.
Six colour options will be offered – one solid (white) and five metallic. The metallic colours include Genetic Silver, Blue Haze, Tranquility Black, Gaia Blue, and Pyrite Brown. Metallic colours are an additional RM450.
FACTBOX
Model: Proton Exora
Engine: 1.598cc inline four-cylinder
Transmission: 4-speed automatic
Power/Torque: 125bhp/150Nm
0-100km/h: 15.5-seconds
Top Speed: 165km/h
Consumption: N/A
Price: RM65,548 (M-Line), RM75,548 (H-Line)
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